Tel-Aviv, May 2013
Branding a Guinness World Record
On the 17th of May 2013, 244 of Israel's bravest men gathered and set a new Guinness world record for the "Largest gathering of people with monkey tail beards".
When planning the event we thought about drawing people's attention to how easily they can they join this once-in-a-lifetime opportunity to set a world record.
Marketing collatheral included actual posters and flyers, stickers, t-shirts and mostly posts for social media presence. You can still see some of the activity on this facebook page.