I was born in snowy ❄ Minnesota on the coldest day of the year and was raised under the hot ☀ Israeli sun. I spent most of my childhood and adult life drawing, designing or photographing.

In 2015 I graduated from Shenkar college, majoring in Interaction Design and Illustration. During and after my studies I worked as a freelance and fulltime UX/UI designer in Tel Aviv’s bustling tech ecosystem.

In my most recent role as a product designer in Similarweb’s growth team, I optimized key flows to increase the number of paying users. I also crafted and promoted a fresh visual style for the company’s core product, ucomms and marketing materials.

I consider myself to be both a UX and a visual designer. I like a methodological process that is focused on user needs, but also feel comfortable with visual explorations and creating user delight. I most enjoy when I get to combine the two disciplines.

I recently moved to New York, looking to join a strong product team as a user experience designer.

A bit more about me: